Target Audience

Our Radio Drama is called; Sunday Street and is aimed at teenagers as our main theme is gay relationships and gay relationships are more attracted to youths compared to adults. Therefore; we have decided to aim our radio drama to a reasonably wide range of our target audience; both male and female and is very broad which will attract a wide variety of people.

1. Demographic Breakdown:-
   In terms of demographic research, it is best to demographically research your audience as t profiles a better understanding of your target audience. There are many demographics which may report age, gender, lifestyle and even multi-cultural demographics. Demographics simply breaks down your target audience into more detail. Therefore; the age of our target audience would be 17-25. Our Radio Drama represents both male and female; to prevent any form of bias. We basically aim our target audience to a multi variety of different cultures and lifestyles; therefore our target audience is mainly broad and attracts a wide range of our target audience.
2. Tastes and Interests:-
   Our Radio Drama would attract those of our target audience who have an interest in relationships; may it be long-distance relationships or even gay relationships. Our target audience would basically have an interest in relationships, in general.
3. Questionnaires:-
   The questionnaires we produced, which were given to a range of people from our target audience, to give us feedback on how to create our radio drama, according to our target audiences’ preference. For instance, In question six of our questionnaire; we asked; “What type of genre/theme would you listen to, on a radio drama?” This was very important as we were really interested in what type of genre/theme our target audience are most likely interested in. 80% ticked “Comedy” and 20% ticked “Documentary”. As the majority of our target audience ticked “Comedy”, our radio drama also consists of a radio drama which is dedicated to mainly comedy and tragedy; therefore our production is definitely suitable for our target audience as we have included the main theme which our target audience preferred which is “Comedy”. Our seventh question was also quite important as the location of our drama is very important as our seventh question was asking; “Where would you like your preferred radio drama to be located?”. 50% ticked “House” and 50% ticked “Various Locations”. Therefore; our radio drama consists of both a house setting and various locations to attract our target audience. Our eighth question consisted of importance as it asked our target audience; “Why do you like Radio Dramas?”,
   basically, it asked which specific feature our target audience preferred about their particular type of radio drama. 50% of our target audience ticked “Portraits real life issues” and the other Had ticked “dramatic”, this is perfect as our radio drama consists of both drama and it portrays real life issues, such as gay relationships. The Ninth question was the most important as it consisted of what made a perfect and successful radio drama, and because our target audience told us this, it would really come in useful for the production of our radio drama. 20% chose “Good Storyline”, 30% chose “Good Sound Effects” and 50% chose “attracts target audience”. Our Radio dram consists of all these qualities in order to create a professional and successful radio drama.
4. Similar Media Products:-
   A similar radio drama would be the radio soap drama,”Silver Street”, which is broad casted on BBC Asian Network. These are a few ideas as to why it appeals to its target audience;

• Storyline; Story lines are initially focused on the lives of a primarily British South Asian community in an English town which has no specific name or place. Themes in this drama are generally related to issues that affect the daily lives of British South Asians, their neighbourhood and the society around them.
  Representation; Silver Street brings together different cultures and generations and is focused on relationships, family and religion. The drama itself reflects the cultural mix of Britain today and basically represents British Asian, Irish and Black people in a non stereotypical way. (Population)
• Sound Effects: Many sound effects are used within the drama as it is a radio programme which only consists of sound effects throughout the entire drama; such as the sound of a car revving up at the start of an episode to engage the thought of an actual car starting.
  Anchorage: The actual Anchorage, the base of the drama is based upon the emotions and a feeling occurred in an English town and is based on the lives of British South Asian characters.
• Editing and Sound: There are many sound effects within the drama, such as the sound of rain playing in the background while the characters talk on the drama. Also, music plays in the background while the characters are talking. And, the sound of people in the background to ensure it sounds as if the characters are in an actual pub.

Radio Drama Production (Testing)

Also this week, we have started testing some of our scrip onto the microphones to check the duration of our radio drama and how professionalism must be portrayed. We did this on Friday so we knew the experience, equipemnt and how to record our script with ease and comfort. Therefore; for next week, we wll be ready to record from our script with our characters and will be aware of the equipment we will use and how dfferent tones of speech must be conveyed within our radio drama.

Editing Sound

Last week when we recorded all of the sound effects which were compulsory for our radio drama; we then decided to transform all of our sound effects on our audio recorder, this week, onto our computers. Once we did this, we then each took a few sound effects into consideration by converting all these sound effects into MP3 format which will be used within our radio drama. We converted our sound effects from the sound effects database onto http://media-convert.com/. Once all the sounds for our radio drama were converted, we then decided to edit the onto garage band so they will be ready for our script for next week. Therefore; this week we have converted our sound effects and have edited them onto garage band also.

Sound Effects Database

This week, as a group, we started to record the sound effects for our radio drama from the Internet on the sound effects database. Instead of YouTube, we have decided to record our sound effects from the sound effects database to make our radio drama sound more accurate and professional. Here is the link we used to receive simple sound effects such as; birds chirping, sounds of traffic to portray a loud environment and the sound of the door slamming shut. http://www.findsounds.com/ We started to record our sound effects on the 22nd o January, we decided to record the sound effects first, so afterwards we could start recording our actual script and then edit our speech with the sound effects from the radio sound effects database. After transforming all the sounds from the database from the audio recorder given to us to the laptop onto garage band, we will then edit these sound effects on garage band and will then start to record our script for our radio drama. Basically, this week we have started to look at the sound affects database and have managed to record it onto the audio recorder.

Schedule for Radio Drama (:

16th January - Pre-Production

• The script of my Radio Drama and also included; sound effects within my radio drama and a brief description of all characters. (Pre-Production)

19h January - Research Folder

• Analysis of three similar texts (Radio Dramas; i.e. Silver Street on BBC Asian Network)
• A initial mind map of ideas constructed based on Radio Drama. (In detail and consists of four ideas)
• Brainstorm of my chosen idea covered in depth (Target Audience, Genre, Theme, Characters and Sound Effects within Radio Drama)
• Notes on Codes and Conventions (Sound effects used to portray realistic atmosphere)
• Detailed notes on Industry + Images of various Radio Stations. (BBC)

2oth January - Schedule

• Note down the schedule of our production of our Radio Drama (I.e. When will we record sound effects, voices and the character list)

22nd January - Sound Effects

• Start recording sound effects (I.e. Sound of someone on the phone and someone shutting the door)

26th January - Edit Sound

• As a group, we will edit the speech and tones of our voices to make all one the same level and will edit our radio drama on Garage band (Test how it sounds)

30th January - Radio Drama Production (Testing)

• Start recording the speech and dialogue according to script (Must concentrate on tone of voice according to chosen character and personality carefully)

5th February - Radio Drama Production

• Start recording the speech and dialogue according to script (Must concentrate on tone of voice according to chosen character and personality carefully)

10th February - Final Testing

• We will test our Radio Drama and note for any mistakes and make alterations in terms of dialogue (Final Testing)

20th February - Alteration

• We will make the extra adjustments to our Radio drama to ensure that its perfect and it attracts our target audience.

7th March - Practical Production Piece

• The deadline to hand in our Radio Drama (Final Draft)

10th March - Evaluation Report

• I will work on my Evaluation Report as it is worth 40 marks, the same amount of marks Worth for our practical production piece (It must also consists of 1200 - 1600 words)

14th March - Evaluation Report (Deadline)

• The deadline for the evaluation report is due in this date.

Research Folder

Along with the Script and the analyis of three similar texts; I have worked on more pieces of media work which is to be handed in as my Research Folder. My research folder consists of 10 questionnares, which I distributed to 10 other people, mainly teenagers as they are my target audience. In my questionaires; I have includes a variety of questions, both open and closed, to contribute many opinions and views based on Radio Drama and how it affects the public in many ways. I've also noted down the main points of my Radio Drama which helped me, in terms of research. Notes would subsist of the codes and conventions related to my radio drama, as a whole; such as sound effects and the stucture of the drama itself. The different types of genres and themes involved along the process of creating my radio drama. Also, the industry in particular and how radio drama was dominated at a time and the different types of stations which subscribed to Radio Dramas such as the BBC. I've also written down a mind map, in depth, of many ideas which helped me decide on a final verdict; a chosen idea. My final idea is based on gay relationships; once I finally chosen an issue; I also jotted down main points; such as, my target audience, how the sound effects will portray a realistic atmosphere and different types of genres and themes within my radio drama. Many sites helped me in the production of my Research folder; sites suc as; www.irdp.co.uk

Pre-Production

For my Media Studies project, I will be working on a radio drama which is aimed at teenagers and is derived around an asian community. For my pre-production, I will be working on a script which will be followed by my characters within my radio drama; Sunday Street. I will be working in a group of three; I will be working on our script, Ambreen will be noting down who the characters are and tell us more about them individually and Edil, my other group memeber, will be noting down the sound effects and ow it willportray a realistic atmosphere within our radio drama. All of this preparation will help us throughout the duration of the production of our radio drama. I have completed my script for my pre-production and so have my other group members which is due in on Friday 16th January. My first completed tas is complete.